I didn't realize it has been so long since I last posted. Mea Cupla. Don't have much to say today... just that I noticed some disturbing use of technology by TNT cable station. Remember last year when NBC got in trouble for posting their logo onto of other corporate logos in Times Square during live news broadcasts. The companies that had paid to have their billboards erected in Times Square precisely because it is broadcast world wide a couple times a year, were irate. Rightly so, IMHO. I have seen some good uses of that technology, particularly during auto races when the names and photos of drivers are pasted digitally onto the surface of the track or pit areas. Well, now TNT (owned by NBC, I believe) is using that Technology to digitally insert their logo into trailers for movies. This is not unusual in itself, except that they are planting their logo on the surface of some prop or scenic device so that it looks like it was there during the original version of the movie. Two examples of this include the ad for Rush Hour where the TNT logo was inserted on the long red banner that Jackie Chan slides down and during the ad for the Matrix where Neo is dodging bullets on the roof, they digitally inserted the logo underneath his feet. The first ad I noticed it in was the Rush Hour ad and I thought I had mis-seen something. Thinking, 'wow it's amazing how close that design on the red banner is to the TNT logo'. But then it was much more noticeable in the Matrix ad. I guess this is much like seeing the Fnords. Once you're initiated the rest start popping out everywhere. But it is further evidence how careful we as consumers of visual stimulus have to be when dealing with 'the real world' as mediated through any technology.

Does anyone else have other examples of this?